I have constructed a reader profile so that I know which audience I am targetting and can keep looking back to it to make sure my ideas are relevant for them. This is my reader profile:
18-24
Hannah is at University looking forward to the summer break for all the upcoming festivals. she has a part-time job in Starbucks to earn some spending money for her break. She likes to keep up with the latest hottest music in the charts and often updates her ipod to listen to at the gym in her spare time. She's got a lot of shopping to do to get her new summer festival look and need to get saving the pennies!
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